In our sedentary age, the importance of physical exercise is recognized all over the world. Exercise doesn’t only improve our physical health, but also contributes to our mental well being and to a harmonious, balanced lifestyle. KeepCalling is aware of all the benefits of exercise, this is why the company has supported many leisure or charitable activities centered on sports.
One of these activities is a half marathon which was a sports competition and a charity event at the same time. The idea behind this combination was that each participant paid a fee supporting one of their favorite charity projects and everybody could support a runner by donating a fixed amount to his preferred charity.
KeepCalling couldn’t say no to such a challenging project, so the company supported seven runners by paying their participation fee. Six of them ran a 5 km race and one ran the entire half marathon (21,09 km) helping various social causes, such as the Red Cross, abandoned animals, ecology, entrepreneurial education, and local tourism.